Sedani Digital
What Sedani Digital asked for.
Sedani Digital is a product-based software company founded by Vivek Sedani, building a portfolio of digital brands — PTENOTE (a platform for PTE aspirants), Toopso (personal website builder), FinTax24 (invoicing, accounting and reporting), and PlaceMeRight (HR management). The company is led by Vivek and his brother Chirag, and is headquartered at Navratna Corporate Park, Ahmedabad.
The ask was three words — and an exacting set of standards beneath them. Cozy, dark, luxury. A stunning one-of-a-kind space with a clean look, a deep palette, and the best amenities for the team. The client had explored other options before APXWorks; the standards on palette, material and light were exacting enough that most teams couldn’t credibly promise to meet them.
And the canvas was 2,000+ sq.ft — enough to hold a product company, not enough to take any zone for granted.
What three words actually meant.
The layout the client first drew wasn’t the layout the office ended up with. Sedani had a clear picture of where the meeting room, the cabins, the workstations and the reception should sit. The Decode read produced a different answer — a layout that handled the same functions in a different order, with the amenities tucked into space the original plan had reserved for circulation. The brief stayed; the floor plan moved.
2,000 sq.ft is enough for a product company — barely. The list the office had to hold was long: open workstations for the engineering team, a boardroom that could host clients and stakeholders, a director’s cabin that doubled as a working room, a meeting nook, a reading corner, the pergolas, the planting, the storage, the brand wall. Every square foot had to know what it was for. The amenities the team needed were not optional, and they were not easy to fit.
Dark surfaces show wear differently than light ones. A dark palette on the wrong material reads as luxury for six months and tired by month nine — every scratch, every fingerprint, every dust line is visible. The Decode read flagged this early: the project’s hardest brief wasn’t the colour, it was the material that could carry the colour for years without looking it. Months of vendor sampling came from this observation.
Five decisions that shaped the project.
R&D the exact tone — across every dark surface.
“Dark” is a category, not a colour. The office uses at least four distinct darks — the charcoal on the painted walls, the deeper black on the ceiling, the warm-black of the fluted timber slat walls, the matte-black of the metal frames — and they have to read as one palette without flattening into one tone.
Vendor samples came in by the box. Paint chips against timber samples against carpet swatches under multiple light temperatures. The team tested each combination at the actual time of day the office would be lit. The final palette holds together because the difference between any two dark surfaces is intentional, not accidental.
Biophilic abundance as the counterweight.
A dark office without plants reads heavy. A dark office with abundant plants reads lush. The shift is not in degree — it’s in category.
Sedani Digital has a custom steel pergola structure over the main workstation floor, ceiling-mounted plant troughs spilling vines over the desk runs, a full moss-clad “S” letterform feature wall at the brand threshold, planted shelving as room dividers, and dracaena planters at every window. The plants are not decoration; they are the project’s second material, dimensioned and detailed like the timber and the steel.
The reception was eliminated — and what the entry zone became instead.
A dedicated reception desk takes 60–80 sq.ft of footprint for a function the company doesn’t actually need. Sedani Digital doesn’t run a walk-in business; visitors arrive by appointment. Eliminating reception freed enough floor for a content gallery to occupy the entry zone instead — a corridor of framed “Pioneers of Modern Tech” posters running alongside a planted bench seat and the moss S-letterform wall.
The visitor arrives, walks past the company’s heroes, and ends up in the meeting nook. The first impression is what the company values, not where the visitor signs in.
Custom-branded historical artwork — the "Coding Queens" series.
The framed posters across the office aren’t stock art. They are a custom-curated series carrying Sedani Digital’s own copyright — “Coding Queens” (honouring Ada Lovelace, Margaret Hamilton, Ida Rhodes and Grace Hopper), “Pioneers of Modern Tech”, “Game-Changing Innovations”. Each one a single-frame essay in vintage newspaper style, set in black-and-white to read clean against the dark walls.
The fact that the first set a visitor sees honours women in computing history is intentional. Sedani Digital chose to anchor the office’s content to the people who built the discipline — and to surface a part of that history that most tech offices don’t.
The director's cabin — personal, not corporate.
The director’s room is not a power office. A white quartz worktable, a curiosity shelf along one wall holding the founder’s collected objects — wooden mannequins, a vintage bicycle model, a small red robot, sculpted heads and horses, a brass motorcycle — a framed Shrinathji painting on a warm timber slat wall, and a large geometric globe pendant overhead.
The room reads as the working space of a person, not the office of a position. The Shrinathji painting carries the cultural anchor; the curiosity shelf carries the founder’s range; the white quartz table carries the work. Glass walls open the room to the rest of the office, so the team can see in — and so can the founder, when the day’s work happens out there.
Walking through.
Project Gallery · Across the 2,000 sq.ft
What landed, in operation.
The office has been in operation since 2025 and the response from visitors lined up with the ask: most tech offices in Ahmedabad don’t go this dark, and most that go dark don’t go this lush. The combination is genuinely unusual, and Sedani’s stakeholders — clients, candidates, partners — have responded to it as such.
From the inside, the office matches the company’s culture. Sedani Digital is the founder-family kind of company, where the directors are brothers and the team gets treated as an extension of the family — the luxury of the office isn’t a status signal, it’s a way of saying “you matter enough to work here.” Visitors are received with warmth; the team works inside a space that feels chosen for them.
And the material palette has done its quietest job — it’s held up. The R&D phase that delayed the project by weeks was the project’s insurance. A year in, the office reads the way it did at handover. The hardest part of “dark luxury” was never the design — it was the discipline to keep it specified correctly.